From Prompt to Production: Gain Mastery of Learning Content with Gen AI
- Speakers:
- Willis Turner, CAE, CME, CSE | Rick Rutherford | Kathie Pugaczewski, CAE, CMP
- Duration:
- 1 Hour
Description
Professional associations are under growing pressure to produce timely, high-impact learning content for members, credentialing programs, and continuing education—often without the luxury of large instructional design teams. Generative AI is a breakthrough solution.
In this hands-on, interactive session designed for association staff and education teams, you'll learn how to leverage ChatGPT and HeyGen AI to accelerate content development, reduce costs, and improve the reach and quality of your educational offerings.
We’ll walk you through real-world examples of how generative AI can be used to:
- Draft full training outlines and eLearning content from a single prompt
- Create polished PowerPoint decks customized to your learning goals
- Develop webinar and course scripts that support your education objectives
- Produce engaging avatar-led video lessons—no filming required
Whether you're modernizing a certification program or building microlearning for your members, this session will give you the tools to work faster, scale smarter, and maintain instructional quality across formats.
Learning Outcomes:
By the end of this session, participants will be able to:
- Use ChatGPT to create educational outlines, content modules, quizzes, and assessments for member training.
- Generate branded PowerPoint files aligned with specific learning objectives.
- Write concise, structured scripts for webinars and eLearning delivery.
- Produce high-quality, avatar-based instructional videos using HeyGen AI.
- Apply a repeatable generative AI workflow to support ongoing content development for credentialing, onboarding, and continuing education.
Key Details:
- Audience: Professional association staff, education managers, program directors, instructional designers, and member services teams
- Duration: 60 minutes
- Format: Live webinar with demonstrations
- Tools Featured: ChatGPT (OpenAI), HeyGen AI
Speaker
Willis Turner, CAE, CME, CSE Related Seminars and Products
President & CEO
SMEI
Willis Turner is President of Old Clayburn Event Services Inc. and President & CEO of Sales & Marketing Executives International (SMEI) and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.
Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world. He is author of The Power of ChatGPT and Open the Mind and Close the Sale. Willis has been an avid user of generative AI for over 4 years and actively presents keynotes and workshops on the subject around the world.
Rick Rutherford Related Seminars and Products
VP of Industry Outreach
CE21
Rick Rutherford is a recognized author, speaker, association industry executive, with expertise in forging, developing and managing long term relationships with associations. A collaborative communicator, he loves to help organizations drive engagement by leveraging proven successes in education program development, idea exchanges and networking opportunities that enhance professionalism and promote high standards.
A co-founder of an association technology company, Rick has dedicated more than 30 years of his life serving the association industry in a variety of roles.
Contact Rick at rrutherford@ce21.com
Kathie Pugaczewski, CAE, CMP Related Seminars and Products
President
KP Connections
Kathie has over 30 years of experience in association management, business transformation and leadership. She has worked for staffed associations as well as association management companies as an executive director and vice president of functional areas including operations, technology, marketing communications, professional development, events and member services.
Areas of expertise include business development and growth, design and marketing communications, content development, professional development, event management, operations, tech stack integration, User Experience (UX), Customer Experience (CX), and strategic partnerships.
She has worked with several sectors including training and development, organization management, business, product development, competitive intelligence, legal, hospitality, engineering, academic, healthcare, human resource development, qualitative research, and construction.