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On Demand

How a Mindshift in Membership Management Can Change Everything

AMS Training Series
Rick Rutherford |  Casey Jones |  Willis Turner, CAE, CME, CSE |  Teri Carden
1 Hour
Audio and Video


Generational shifts in association membership have changed expectations in almost every facet of association life - from what services are provided to members, to how those benefits are delivered.


More and more people are joining associations mid-career as the disruptive nature of our world is forcing major life changing events. How are these “new” member’s needs being met? Associations are being asked to do far more with even less resources to serve and retain members in this disruptive environment. What role does technology play in managing these shifting expectations?


Join us to learn how a fresh approach to membership management in conjunction with continuing education, can transform your association today. Technology that frees up staff to interact more strategically  with members. Technology that automates processes providing freedom to members to engage with their association in ways that meet their expectations.


Key Takeaways:

  • How an organic system with Member Management and Continuing Education enhances the member experience
  • How automation takes the heavy lifting away from staff
  • The ability to access actionable information and put that data to work
  • The power of creating and delivering targeted products and services to best serve your members
  • The success of one association leader who has made the leap


We hope you can join us!



Rick Rutherford's Profile

Rick Rutherford Related Seminars and Products

VP of Industry Outreach


Rick Rutherford is a recognized author, speaker, association industry executive, with expertise in forging, developing and managing long term relationships with associations. A collaborative communicator, he loves to help organizations drive engagement by leveraging proven successes in education program development, idea exchanges and networking opportunities that enhance professionalism and promote high standards.

A co-founder of an association technology company, Rick has dedicated more than 30 years of his life serving the association industry in a variety of roles.

Contact Rick at

Casey Jones's Profile

Casey Jones Related Seminars and Products

VP of Sales and Analytics


Casey Jones, MBA, joined CE21 in 2017 bringing with him more than 20 years in sales, including 15 years working closely with association executives to deliver new technology services to their organizations and members.

Following a successful career within the start-up space, Casey has leveraged his experiences into helping grow CE21 into a recognized leader in the online education industry.Casey’s firmly rooted in the belief that by treating customers as partners, we are all invested in each other’s success. “At CE21, our primary message to our customers is, your success defines our success.”

Contact Casey at

Willis Turner, CAE, CME, CSE's Profile

Willis Turner, CAE, CME, CSE Related Seminars and Products

President & CEO

SMEI - Sales & Marketing Executives International, Inc.

Teri Carden's Profile

Teri Carden Related Seminars and Products



Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building, a trusted site for executives to provide end-user reviews of their association management systems (AMS). Teri still manages ReviewMyAMS all while tackling the day-to-day of building the software company, 100Reviews which is a tool that allows associations to spin up their own review sites to generate revenue and deliver value to their members. Teri is an early adopter, disrupter, and explorer. She’s the kind of girl boss who does stuff others are too afraid to try.

Powered By CE21

CE21 provides a full service Learning Management, Membership Management systems, as well the ability to manage In-Person, Virtual and Hybrid Conferences and Events, all from one platform.  

The needs around delivering continued education and membership management can vary  radically from one organization to the next. CE21’s platform has been created from the ground up to be incredibly adjustable and flexible, allowing organizations to spend less time dwelling on “the how” and more time on serving your clientele by reliably delivering high quality content. CE21 believes in the highest bar of professionalism, backed by the best customer service in the industry, so that we can help represent you as if we were an extension of your staff. 

The heart of what we do at CE21 is developing technology that breaks down barriers and builds engagement between associations and the members they serve.
If you would like to learn more or would like to schedule a demo of our full suite of products, please visit CE21.COM or email us at 



Developed as a complete, cloud-based CE registration, delivery and automated certification system, the Trident Learning Management System (LMS) encourages members of organizations to expand their knowledge and stay current on the newest developments, regulations and standards in the way they desire (or demand!). Every aspect of the system can be customized to fit your organization’s specific brand, design, and CE needs.


Designed to be the most powerful and affordable membership management system accessible to any association, regardless of size or budget, Lighthouse empowers your staff to deliver on your association’s mission. Lighthouse combines our Award-Winning LMS with a powerful set of tools that utilize automation to help create efficiencies that will make for a seamless experience for your members, staff and other stakeholders. 


With over 28M hours of streaming content through our platform, CE21 has the proven expertise to help you design the right environment to deliver a successful event for your organization. CE21 can help you record and stream your in-person events, host events that incorporate in-person and virtual components, and host fully virtual conferences, all with robust accreditation features. In an environment where unexpected disruption has become commonplace, we can help you pivot your event to another CE21 service.